Following this, world-famous figures and bloggers lost millions of subscribers within hours. Yahoo Creators reported this.
It was reported that a total of nearly 50 million accounts were removed from the platform.
One of the biggest losses was recorded by American model and blogger Kylie Jenner — she lost 15 million subscribers. The number of followers of Portuguese footballer Cristiano Ronaldo decreased by 8 million.
Additionally, South Korean group BTS and singer Ariana Grande lost 7 million each, Selena Gomez lost 6 million, and Taylor Swift lost 5 million subscribers.
The mass "purge" is linked to a new system introduced by Meta to combat fake accounts. Now, the platform's algorithms detect and remove inactive pages, profiles without avatars and descriptions, accounts created by bots, and artificially inflated subscribers using specialized services.
